Sormiou is a French brand of quality beach towels.
*Social media management
*Ads strategy based on social ads and brand ambassador marketing
Goal: Develop online sales
Problem: Launch a new digital native vertical brand (DNVB) in the context of a pandemic.
Our solution: We started by building the brand identity, the storytelling that would best represent the company’s values and history as well as the content pillars.
We also created a fully responsive and personalized e-com and articulated the entire marketing plan.
We set up and organized the content strategy with model castings and photoshoots in the South of France to create relevant content.
We focused our strategy on a multi-channel funnel consisting of social media: Instagram, Facebook, ad strategy campaigns with social and influencer ads.