Sol Alpaca is a luxury brand of alpaca clothing made from the finest Peruvian Alpaca wool.
Deliverables:
*Social media management for US and Canada
*Content creation and storytelling
*Advertising strategy and management
*Support social media marketing strategy
Niche: High Fashion from Peru.
Problem: Positioning a new luxury brand in a highly competitive sector.
Goal: Sol Alpaca is a Peruvian High fashion brand that wants to conquer new market shares in Canada and US.
Our solution: We created and managed a complete social media marketing strategy based on Instagram, Facebook and social ads. To attract new customers and develop awareness, we started by creating a strong content strategy supported by specific content pillars.
We have also built and structured an entire advertising strategy to attract the interest of new customers, develop customers and retain them on the two brand new Canadian and American e-commerces.
